Sunday, January 15, 2012

Valentino Vettori of IMPROVD

How did IMPROVD come about?

IMPROVD is all about improvising and improving the collection every season. It's about making the best you can and improving the collection every time.

What/Who influences your designs?

Nature. My spring/summer collection was inspired by parrot birds.

Who are some of your favorite designers?

The New York Subway. There is a ton of art and chic people in the subway. If you stand by Union Square, there are a lot of beautiful women who walk out of the subway and within a day you can create 20 looks from all the different women who come out of the subway.




How would you describe your line?

Simple. Avant-garde basics. My line is very simple and easy to wear.

What spring trends are you loving so far?

Bright Colors!

If a woman was looking for an outfit to go out in, what pieces from your line would you recommend?

A leather jacket and a satin silk dress. It is a super simple look.

What pieces do you think every woman and man should have in their closets?

For a woman: a pair of jeans, heels, a vintage piece, and something leather

For a man: EVERYTHING black because when a man wears everything black, you're always perfect



What are your most popular pieces from your line?

Leather jackets, our accessories (bags), and the long jersey dresses

What are some of your favorite hang out spots in NYC?

Union Square for inspirations, the Standard Hotel rooftop, and Williamsburg, Brooklyn. Williamsburg is upcoming and has great places to eat and shop.



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